Billionaire Glenn Stearns still believes in the American Dream. In order to prove that anybody can be successful with the right knowledge, he’s attempting a monumental challenge that most would claim is impossible. Undercover Billionaire follows this self-made mogul to see if he can build a million-dollar company in just 90 days. With just USD$100 in his pocket, Glenn ditches his private jet and yacht and heads to Erie, Pennsylvania where he assumes the alias “Glenn Bryant”. He can’t use his real name, contacts or wealth – just the principles, methods and process that made him the billionaire he is today. But in order to succeed, he needs to come up with a million-dollar idea and find a team to help him build it.
After 90 days, Glenn will reveal his true identity and share an added twist – the top performing team members will earn a stake in the company and a key role running it. An independent financial evaluator will also assess the value of the new company to see whether it has hit the mark. If it’s a penny short of $1 million, Glenn will put $1 million of his own money into the business. So regardless of whether Glenn hits the mark, the people who helped him build the business from scratch will win.