Media Planner

About the role…

As the Media Planner you will use creative thinking and research to develop appropriate strategies to ensure that our on-air promotion campaigns reach their target audiences as effectively as possible. Working with internal stakeholders to understand our business objectives and promotions strategy and how the two intersect.

You will be the planning bridge between marketing, programming and creative production teams.

The key areas of focus will include:

  • Developing appropriate strategies to ensure that our on-air promotion campaigns reach their target audiences
  • Managing the overall promotional balance across our promoted channels, between package, content tune-in, brand, upsell, etc. across both our DTH and free-to-air offering
  • Recommending promotion campaign approaches, including time spans and promotion durations/versions
  • Post-campaign analysis and reporting to drive continuous improvement and ensure insights are informing future strategies
  • Managing affiliate channel promotional guidance for both supplied promotions that we play out on owned channels and promotions we supply for partners to run

What Skills and Experience you’ll need…

  • Experience in a similar role planning media placement across multiple channels and platforms
  • Strong marketing and advertising knowledge
  • Entertainment media knowledge and a love of great content
  • A customer-oriented approach
  • Strong technical knowledge with industry planning and analytics tools

The Cherry on the top…

  • An excellent salary package
  • Free Sky and Free Neon
  • Flexible Working Hours and Location
  • Discounted Gym Membership at the YMCA 
  • Free parking onsite

A Bit About Us…
We’re Sky, an entertainment company that has been connecting New Zealanders to the stories and sport they love for nearly 30 years. We’re proud of what we’ve achieved and are excited about where we’re heading. We’re redefining our boundaries and challenging ourselves to do better. We’re moving fast, listening to our customers, creating solutions and taking calculated risks.   

How to Apply

Please send your CV and Cover letter to jobs@skytv.co.nz.  A full role profile can be provided upon request