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SKY SPORT – BACKING OUR WOMEN IN LEAGUE FROM GRASSROOTS TO A GLOBAL PLAYING FIELD

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SKY SPORT – BACKING OUR WOMEN IN LEAGUE FROM GRASSROOTS TO A GLOBAL PLAYING FIELD

Sharp-eyed fans may have noticed the Sky Sport logo on the back of the Kiwi Ferns Nines jersey recently. Sky Sport and New Zealand Rugby League have agreed a new sponsorship and support partnership, with a specific focus on the Kiwi Ferns, New Zealand’s national women’s Rugby League team, and a raft of support designed to grow the game and its appeal to women and girls throughout the country.

“Our support for the Kiwi Ferns and women’s rugby league is another example of how we’re going all out to grow and promote every aspect of women in sport in New Zealand, from production and promotion through to playing and performing,” says Martin Stewart, Sky Chief Executive. 

“Women’s sport is fast gaining ground – it’s exciting, inspirational and the more we showcase how women and girls are achieving success, the more positive messages we can send about the benefits of being involved in sport.”

The agreement between Sky Sport and NZRL runs through until September 2023.  The key elements include Sky’s support for the new Sky Sport National Women’s Rugby League Competition, which will be broadcast live on Sky Sport and live streamed on Sky Sport Now and Sky Go, and support for a series of festivals and roadshows promoting rugby league throughout New Zealand.   Sky’s ongoing support for the Kiwi Ferns will include Sky’s logo being displayed on the Kiwi Ferns’ playing jersey and other kit for test matches.

Greg Peters, CEO NZRL says, “We are experiencing an explosion in the women’s game, and this high-profile partnership shines a brighter spotlight on this across all levels of the code.

“Sky’s support will provide more international playing opportunities for the Ferns as we look to carry on the momentum from this year’s outstanding World Nines win. Test football aside, Sky has come on board as an official naming rights sponsor for our new National Women’s Rugby League Competition and is also supporting the NZRL Roadshows we plan on implementing across the country next year.  These are designed to connect with and grow our younger playing generation.

“We are very much committed to growing the female game at all levels and we are extremely grateful that Sky Sport not only shares this vision but is willing to support us in such a large capacity.
Collectively, we are excited about what we can achieve and what momentum we will be able to create in the space as we work towards the 2021 World Cup.”

Kiwi Ferns Captain, Honey Hireme-Smiler, says, “We play because we love our country and we love rugby league and every girl who puts on that Black and White jersey is determined to represent New Zealand to the best of their ability. What’s awesome about this is that a partner like Sky Sport gives us more opportunity to showcase that commitment and at the same hopefully inspire the next generation of Kiwi Ferns coming through.

Martin Stewart says, “We’re proud to give our support to Rugby League from the grassroots through to the highest level of the game.   Our customers can look forward to having access to the widest possible spectrum of League, but our commitment is much more than buying rights.  We’re investing in sport itself, we’re investing in growing the game and we’re looking forward to encouraging more women and young people into League.”