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Press Release




Discovery Ignite is an initiative created to generate exciting new local productions for New Zealand

Discovery Networks Asia Pacific (DNAP) in New Zealand, a branch of the world’s number one non-fiction media company Discovery Communications, is today launching its annual local production initiative Discovery Ignite. This opens DNAP’s doors for programming pitches for six television channels covering factual and lifestyle genres.

Now in its tenth year, Discovery Ignite gives independent filmmakers the opportunity to pitch production ideas for local commission. For the first time, DNAP is broadening the categories in 2016, with producers invited to submit original, “distinctly Kiwi” programming proposals, not only for Discovery Channel and Animal Planet, but new channels TLC and Discovery Turbo, as well as Living Channel and Food TV, which recently joined the DNAP family. Submissions close Thursday 30 June 2016 and applicants will be advised in July 2016 if their pitch has been shortlisted.

“Local productions resonate very strongly with our audiences so we’re always excited to receive submissions for Discovery Ignite,” said Mandy Pattinson, Executive Vice President and General Manager, Australia, New Zealand & Pacific Islands, DNAP. “Each year has generated new and unique, local stories that we’re proud to be able to share exclusively with our SKY audiences.

“It’s a privilege to unearth talented documentary makers and provide them the opportunity to showcase their work on a local and international stage with our global reach. At the same time, we’re able to continue investing in the creation of high quality, local productions that our viewers can trust and enjoy.”

Some of DNAP’s most successful local productions are a result of Discovery Ignite. Most recently, Saltwater Heroes and John Eales Reveals: Life After Sport were commissioned through the initiative and premiered on Discovery Channel in 2015. Award winning Abalone Wars completed its fourth season and has been picked up for Shark Week in the US, highlighting the true potential for international success.

Other Discovery Ignite successes include: Storm Surfers New Zealand, Storm Surfers Australia, the Ultimate Fish franchise with Andrew “ET” Ettingshausen and Rocket Compulsion.

For information on how to submit a program visit http://www.discoverychannel.com.au/ignite/submissions/

Submissions close Thursday 30 June 2016


Discovery Channel
Discovery Channel is the proud home of Deadliest Catch, Gold Rush and Shark Week. We’re looking for one-off programme ideas that complement Discovery Channel’s existing core content and showcase distinctly New Zealand style personalities or characters. Personalities who immerse viewers in fascinating stories and extraordinary experiences that build knowledge, satisfy curiosity and inspire the very spirit of discovery. Your subject matter could take us to amazing locations, feature action and adventure, document characters overcoming extraordinary obstacles or maybe even surprise us with rare insights through a unique subculture. Ultimately, your story should have broad audience appeal.

Animal Planet
Animal Planet is all about showcasing raw, visceral and immersive entertainment that taps into the primal instincts that drive us all. With compelling stories that resonate with human nature, Animal Planet leads viewers to feel before they think. We all live on the same planet, but Animal Planet takes you to a different world. Animal Planet offers a variety of programming so we are looking for documentaries of animals in the wild, as well as ‘pawsome’ pet entertainment showcasing our domestic friends as well as everything in between.

Discovery Turbo
Fast N’ Loud, Wheeler Dealers, Overhaulin’ and Fifth Gear are some of the best-loved shows on Discovery Turbo. For all you gearheads, this is a chance to share your passion for all things fast n' furious in a uniquely Kiwi way. We’re looking for high-octane stories of remarkable people who design, engineer, invent or race the impossible. The format is open to interpretation, whether it is challenge-based, character driven or going behind-the-scenes at a unique event … don’t be afraid to get your hands dirty.

TLC opens doors to peek into the lives of interesting people. Engaging viewers through real life stories, it offers TV to talk about through memorable moments from the relatable, to the remarkable. It provides a variety of factual entertainment programming including key series Sister Wives, Little People, Big World, Kate Plus 8 and Say Yes To The Dress. These shows relay a range of emotions and provide viewers with the thrill of watching unusual experiences that ‘could happen to me’. It promises the magnetic lure of seeing unfamiliar lives, the addiction that is witnessing dramatic ups and downs of others - everyone needs a little TLC.

Food TV
Food TV is where passion for great food and great fun collide – it is the place where foodies live! We are after programs to encourage our audience to savour the delights of all things culinary, be it from distant corners of the globe or right here at home.

Living Channel
Living Channel is a lifestyle offering of grand proportions. From the everyday to the extreme, Living Channel is the ultimate destination for lifestyle entertainment with key series such as Grand Designs, Selling Houses, The Great Interior Design Challenge, The Great British Sewing Bee, Long Lost Family and Big Dreams Small Spaces.

Discovery Ignite Closes
Thursday 30 June 2016