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SKY SPORT TEAMS UP WITH NZ RUGBY TO RECODE THE CODE IN OUR DNA – THE INVESTEC SUPER RUGBY SEASON GETS A REFRESH

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SKY SPORT TEAMS UP WITH NZ RUGBY TO RECODE THE CODE IN OUR DNA – THE INVESTEC SUPER RUGBY SEASON GETS A REFRESH

With 11 local stars of the game featuring in a new campaign, Six60 recording a new version of one of their favourite tracks in support, and each team training hard in the summer heat for a super early start to the Investec Super Rugby 2020 season, rugby fans are in for something fresh.

“The Crusaders are aiming for a four-peat, and every other team is looking to get right in their way – we’ll be here for every minute of that,” says Steve Bayliss from Sky. 

“Sky’s commitment to sport is bone deep and when it comes to rugby it’s even deeper – we’re talking DNA. The Investec Super Rugby 2020 season signals the start of some of the most entertaining international rugby – played wide, fast and with an eye on the tryline. That it’s being played in the heat of summer is testament to every player committed to finishing at the top of a very determined pile-on.”

As part of the kick off plans for 2020, Sky Sport joined with New Zealand Rugby (NZR) to develop a fresh campaign to create new fans and excitement about the competition. The competition has been around for 25 years and 2020 gives Sky and New Zealand Rugby the opportunity to take a fresh look.

In part to celebrate Sky’s new relationship with NZR and to re-set the conversation around rugby, Sky has created a new campaign to re-code the game Kiwis love.  11 players from the five New Zealand franchises came together to record a new campaign alongside the team from Six60.  

Lead singer Matiu Walters and the crew are huge rugby fans with deep connections to the game – and they leaped at the chance to recode rugby in their own way, recording a new version of their anthem; The Greatest, to support the launch of the 2020 super season and beyond.

Bayliss says, “We are absolutely stoked to have Six60 on board and we had a blast at the campaign shoot, drafting band members to the Blues, Chiefs, Hurricanes, Crusaders and Highlanders and having players join in on the vocals, maracas and blocks.  We unlocked some hidden musical talents from the likes of Richie Mo’unga and discovered some which should probably stay hidden – those players shall remain nameless.”

Content captured at the campaign shoot will be unveiled for fans at the competition’s launch and throughout the season. 

When it comes to how the recoding will take effect on air – there’s a lot in store for viewers.  

Bayliss says, “the game is played at such pace now that we need to adjust the way we capture the action and the way fans want to watch the game is changing. For Sky this means more cameras, focusing on the best way to stream the content and creating and delivering even more content.  

“We know fans want to hear the back-stories, the personal challenges and what makes players tick.  We know fans are also really fascinated by things like team culture – and want to understand what sets the ‘Canes apart from the Chiefs, the Crusaders from the Highlanders and how the Blues are backing themselves to get back on top.  We’ll be looking to give more of that, to more people, on more platforms.”

The Sky team is committed to as many New Zealanders as possible having access to the best content and will share selected Investec Super Rugby content on Prime in addition to coverage and news on Sky Sport News, Crowd Goes Wild, Rugby Nation, The Breakdown and Kick Off.

The promotional campaign launches January 21 with the Investec Super Rugby season underway January 31 with the Blues vs. Chiefs at Eden Park – 7.05pm.