Neon’s Ad Launch a Streaming Success! - Sky

Neon has officially become the first SVOD platform in New Zealand to offer premium digital advertising. The launch has been a resounding success, with over 50 top-tier brands securing their place alongside some of the world’s most premium content.  

An exceptionally light ad load of less than a minute of advertising per hour of content, along with low ad frequency caps, ensures a high attention environment for advertisers and a seamless experience for viewers.  
 
Sky’s Head of Sales Ben Gibb commented.

“We are incredibly proud to launch the first SVOD platform in NZ to offer an ad solution, creating what we believe is one of New Zealand’s most premium advertising environments. The support from agencies and advertisers has been amazing and we’d like to thank everyone who has jumped onboard.” 

Summer viewing on Neon is now featuring compelling new seasons of Fargo, True Detective, and period drama Belgravia: The Next Chapter.  Viewers can also look forward to new seasons of House of the Dragon, Yellowstone, The Handmaid’s Tale and Yellowjackets in 2024.

McDonald’s NZ have leaped at the opportunity to promote their brand on the platform. Leigh Benvie, Head of Brand and Media, McDonald’s NZ, says they are always looking for new ways to connect with customers.

“We were excited to be the first video advertising partner with Neon on this new format, extending our reach with Kiwi’s wherever they are over the summer period”, he commented.  

Following the debut mid-January a dozen campaigns are already live and OMD’s Chief Investment Officer Hamish Roderick is enthusiastic about the launch.

“Our clients are excited to be involved in the launch of NZ’s first SVOD advertising offering and the new opportunities it provides. Sky’s evolution in this space enables us to access hard to reach audiences, in an uncluttered low ad-load environment” he said.
 
If you’d like to see your brand on Neon, reach out to your Sky Account Manager today!