Prime to broadcast free-to-air coverage of Rugby World Cup France 2023 - Sky

Sky, NZ broadcast rights holder for RWC 2023, has today announced free-to-air coverage will screen on Prime.

Prime’s free-to-air coverage ensures all New Zealanders can get behind one of our most beloved teams, the All Blacks, as they face their global counterparts across the seven-week tournament.

As well as 48 matches broadcast live on Sky Sport, 12 matches will be broadcast on free-to-air channel Prime (six of them live) delivering enticing entertainment to our rugby mad nation.

Lauren Quaintance, Sky’s newly appointed Chief Media and Data Officer, says 2023 is a year to remember.

“World Cups are pinnacle events that draw a large number of passionate viewers. Sky is thrilled to also be screening the 2023 Cricket World Cup, 2023 Netball World Cup and the 2023 FIFA Women's World Cup this year.

Fan interest in the Rugby World Cup 2023 is huge. With a number of teams serious contenders to take out the winning title, Sky and Prime coverage will be appointment viewing for Kiwi fans. Half of our population have said they are interested in watching the 2023 Rugby World Cup. * Audience and engagement prospects like this are rare, we’re looking forward to sharing some unique opportunities with our clients.”

Prime, Sky’s largest reach platform was watched by 3,467,900 New Zealanders in 2022 and a massive 2,907,000 viewers watched the 2015 RWC on Sky and Prime. **

Prime’s recently refreshed brand focusses on the best of Sky’s entertainment content, free-to-air sport along with award- winning local Sky Originals programmes.

Commercial packages around Sky and Prime’s coveted Rugby World Cup France 2023 coverage will be announced in due course.

* SOURCE Nielsen CMI, Q3-Q4 2022, Base: AP15+ with TV in HH
**SOURCE Nielsen TAM, AP5+ Prime reach 2022

Additional information for editors:
https://www.rugbyworldcup.com/2023/
RWC 2023 commences Friday 8th September when France v New Zealand, the tournament concludes Saturday 28th October.