Professional fighters league announces exclusive broadcast partnership with Sky New Zealand for 2022 season - Sky
Coverage and streaming rights begin with inaugural PFL Challenger Series leading into 2022 Regular Season
Partnership to focus on live events, original programming, archived content, and coverage of elite talent including New Zealanders Genah Fabian and Michelle Montague
PFL MMA Regular Season kicks off on April 20 to more than 160 countries
NEW YORK (February 24, 2022) - The Professional Fighters League (PFL), the fastest growing and most innovative sports league, and Sky New Zealand today announced an exclusive broadcast partnership for 2022. Sky Sport will become the exclusive PFL content provider in New Zealand, carrying both the PFL’s inaugural Challenger Series and the 2022 PFL Regular Season, Playoffs, and PFL World Championship.
Additionally, Sky New Zealand will bring MMA fans exclusive PFL content including archival season footage from 2019-2021 and original content from PFL Studios.
PFL Women’s Lightweight fighter Genah Fabian, a proud New Zealander, continued making a name for herself during the 2021 PFL Season, qualifying for the 2021 Playoffs after a 2-0-0 record with wins against both Laura Sanchez and Julija Pajic.
Additionally, Women’s Lightweight fighter Michelle Montague will make her PFL debut at the inaugural PFL Challenger Series on March 4. The Kiwi is a former IMMAF champion and will look to earn a 2022 PFL Regular Season contract.
“As we look ahead to an event-packed 2022 season for the Professional Fighters League, we are elated to announce our broadcast partnership with Sky in New Zealand,” said PFL CEO Peter Murray. “Sky is the home of sports and entertainment in New Zealand, and we are eager to deliver MMA fans PFL’s world class content and fighters.”
“I’m thrilled that fight fans across the country will have access to world-class fighters and exclusive MMA content on Sky New Zealand in what will be PFL’s biggest season ever,” said Ray Sefo, President of Fighter Operations of PFL. “Genah Fabian and Michelle Montague are two standout talents and I know all of New Zealand will be supporting them when they step into the SmartCage for the upcoming Regular Season and Challenger Series events.”
“MMA is a growth sport in Aotearoa New Zealand and has huge appeal to a wide range of fans,” said Adam Crothers, Sky’s Head of Sports Partnerships. “Peter and his team have a bold vision for where they want to take the PFL and it’s exciting for us to be able to share the PFL with Kiwis who keenly follow and admire the extraordinary athletes and personalities who take part in this sport. What’s more, they can do this where they are with Sky Go, Sky Sport Now and through their Sky box.”
The deal was spearheaded in conjunction with Athletic Sports Group and its subsidiary Fight Globe, the world's largest combat sports distributor.
PFL is the first and only MMA league with a true sports-season format where elite fighters from around the world compete in a Regular Season, Playoffs and Championship. The four competitors in each division who earn the most points advance to the win-or-go-home Playoffs, followed by the biggest night in MMA – the PFL World Championship – with each winner going home with the $1 million prize.
Following a breakthrough year that saw 100 percent audience growth, PFL has accelerated its momentum in the early part of 2022 with a multi-year renewal with ESPN, generating widespread buzz around the upcoming Challenger Series on Fubo Sports Network, and adding several leading brands to its blue-chip sponsorship portfolio.
Professional Fighters League is the No. 2 MMA company globally and features an elite talent roster with 25 percent of its fighters independently ranked in the top-25 of the world, including 2021 PFL champions Ray Cooper III and Movlid Khaybulaev. PFL has live event coverage in 160 countries on leading distribution platforms and delivers a unique, innovative product to the more than 600 million MMA fans globally.
About Professional Fighters League
Professional Fighters League (PFL) is the fastest growing and most innovative sports league. PFL is the #2 MMA company worldwide and the only with the sports-season format where individual fighters compete in Regular Season, Playoffs, and Championship.
PFL is primetime in the U.S on ESPN and ESPN+ and was broadcast and streamed live worldwide last year to 160 countries with partners including RMC Sport, FPT, Sky Sport, and more. The PFL roster is world-class, with 25% of PFL fighters independently ranked in the top 25 in the world. The PFL proprietary SmartCage data and analytics platform powers real-time betting and provides next-gen viewing experience.
PFL has over two-dozen blue-chip brand sponsors such as Anheuser-Busch, IBM, GEICO, DraftKings, Bose, Socios.com, Air Force Reserve, US Marine Corps, and more. PFL is backed by major investors including Ares Capital, Luxor Capital, Elysian Park Ventures, Swan Ventures, Knighthead, Legends, and several NBA, MLB, and NHL team owners.
MMA is the growth sport of this decade, with 600 million fans worldwide, the youngest audience demo of any sport, and true global revenue streams.
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About Sky New Zealand
Sky is New Zealand’s leading entertainment company and home to the best and broadest choice in live sport, movies, shows, documentaries, and breaking news. Sky offers a suite of viewing choices to suit every New Zealander, whether it’s through the Sky Box and companion app Sky Go for premium direct-to-home customers, or through its streaming services Sky Sport Now for sport or Neon for movies and entertainment. Sky also owns free-to-air channel, Prime. Unique New Zealand stories and free-to-air sport are a strong part of Prime’s line-up.