Sponsorship and Community

Sport Support

We do more than show the excitement and drama of live sport on your screens, we also support sport at every level – to encourage more New Zealanders to be active, get out there and to be the best they can be. We have a strong focus on supporting the growth of women’s sport and encouraging young people to stay involved in sport.

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Sky Stadium

From 1 January 2020 Wellington’s iconic home of sport was renamed Sky Stadium

The six-year agreement was welcomed by stadium CEO, Shane Harmon.  “Sky is a great fit because of their position as the nation’s premium provider and our aligned goals of creating memorable and rewarding experiences. Sky is a leader in sport, broadcast technology and innovation, and we will be seeking to deliver new technologies and content ideas to our venue”.  We’re pretty excited too – not only do we have the best sport on our screens, we’re delighted to host fans in the Sky Stadium!

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Sky Sport Breakers

Sky Sport is proud to be the naming rights sponsor for the NZ Breakers

Our partnership includes naming rights for the Sky Sport Breakers, logos on the team kit, naming rights for the Sky Sport Breakers training facility in Auckland, and a number of special opportunities for Sky customers and basketball fans. Sky Chief Executive Martin Stewart says, “We’re extremely proud to stand with the Sky Sport Breakers as the naming sponsor, and delighted to be deepening our support for basketball in New Zealand as it continues to grow in popularity and participation. looking forward to what we can achieve together as the Sky Sport Breakers”.

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Kiwi Ferns, Kiwis and Junior Kiwis

Sky and New Zealand Rugby League are growing the game in New Zealand

Our partnership with New Zealand Rugby League is in addition to the long-standing broadcast agreement that has showcased rugby league in New Zealand and abroad for many years. The Sky Sport logo will be proudly displayed on the jerseys of the Kiwis, Kiwi Ferns and Junior Kiwis, as well as on the Kiwi Ferns’ shorts. Sky is also working with NZRL and the Warriors to showcase the game around New Zealand with fantastic community workshops and training sessions. Greg Peters, CEO NZ Rugby League says, “This high-profile partnership will shine a brighter spotlight on our game. Sky enables our teams to take the field in more fixtures than would have otherwise been possible.”

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Warriors Men and Women

Sky Sport backs Warriors Men and Women

Sky Sport sponsors the Warriors Men’s and Women’s teams with the full support of Vodafone Warriors CEO Cameron George. “Rugby league is going from strength to strength in and we’re thrilled to have our close friends from Sky Sport on board backing our NRLW and the Vodafone Warriors teams.

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Wellington Phoenix

Sky Sport backs Wellington Phoenix 

As broadcaster and New Zealand producer of the Hyundai A-League, Sky Sport is already closely associated with the Phoenix, who are New Zealand’s only professional football club. Sky Chief Executive Martin Stewart says, “Our goal is to deliver excellent sport experiences to New Zealanders, and we work with the Phoenix months to make the fan viewing experience even better, both on Sky Sport and at Sky Stadium.”

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Sky Sport Tall Ferns

Sky Sport and the New Zealand Tall Ferns

Sky Sport continues its support of women’s sport with a sponsorship deal with the New Zealand Tall Ferns, now called the Sky Sport Tall Ferns. Iain Potter, Chief Executive Basketball New Zealand, says Basketball New Zealand is thrilled with this show of support. This backing from Sky Sport not only shows their devotion to helping New Zealand sport, but also that New Zealand women’s basketball is gaining momentum and Sky recognises Kiwis’ growing love of the game.

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Sky is proud to be Broadcast and Telco Partner to the New Zealand Olympic Committee

Sky Sport is the true home of sport and the 2020 Tokyo Olympics – now taking place in 2021. We’ll be carrying coverage from more than 300 sports, profiling Kiwis who have earned the fern +  marquee events
Sky will offer 13 HD channels dedicated to the Olympics and our Sky’s globally recognised crew are producing 3 events.
Every four years Kiwis become experts in sports they have never heard of, played, watched before – and Sky is there for every moment. 

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Netball New Zealand

Sky is 100% committed to women’s sport and a proud sponsor of Netball in New Zealand 

It’s the game played thousands of girls, women (and men and boys) throughout New Zealand with some of the most enthusiastic supporters you will ever see – and Sky Sport is delighted to be among their number. You’ll see our logo on the uniforms of every ANZ Premiership team and sideline at their games.  Our support extends through to the champion Silver Ferns and other competitions on the netball calendar. 

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HSBC Sevens – men’s and women’s

The fastest rugby you'll ever see

We love rugby – that’s pretty clear, so we’re delighted to be a sponsor of the HSBC Sevens here in Aotearoa.  Aside from our awesome Sky TV crew, you’ll see Sky Sport on the field and in the Carnival Zone – plus there are loads of giveaways and other fun things we do at one of the best events you’ll ever attend! 

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Sky Sport Rooftop Tour – Eden Park

For the best possible view of New Zealand’s National Stadium, the iconic Eden Park, you need look no further than the Sky Sport Rooftop Tour (and soon a Zipline) at Eden Park.  This fantastic attraction offers a bird’s-eye look at the famous ground – and a wonderful view of Auckland. For more information head to www.edenpark.co.nz.

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Sky Sport White Sox

We are super proud to be the naming rights sponsor for the amazing White Sox, New Zealand’s national women’s softball team. 100% behind women in sport in Aotearoa – that’s us!

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The Piha Pro

Aotearoa New Zealand is finally on the World Surf League calendar.  The inaugural men’s and women’s event was sadly cancelled due to Covid, but we’re excited about our support and sponsorship for the 2021 event at world-renowned Piha beach.

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Halberg Awards

Supporting excellence in Sport
Sky Sport is proud to support the Halberg Awards with the Sky Sport Emerging Talent Award.  The 2019 winner was the fantastic Alice Robinson who won gold in the Giant Slalom at the FIS Alpine World Cup.

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Sky Sport Next

Launched in November 2019, Sky Sport Next is a $10 million community sport initiative to support grassroots sport in New Zealand – showcasing 50+ sports to help them grow.

“With everything from the Golf Croquet World Team Championship and the Super Slam Beach Volleyball Tournament, to the Health 2000 Surfing Nationals, New Zealand Superbike Championships, Under 18 Girls and Boys Softball Championships and the New Zealand Open Canoe Slalom – there’s so much to inspire young (and old) Kiwis to get up off the couch and into action,” says Tex Teixeira, Sky’s Chief Content Officer. 

Sky Sport Next works in partnership with the New Zealand Sport Collective, led by former Olympian and America’s Cup sailor, Rob Waddell. More than 50 National Sports Organisations have come together to collaborate in a unique new way to capture their events, share them on a high-profile platform and get more Kiwis involved.  Fans can subscribe to the free Sky Sport You Tube channel to receive instant updates when new content goes live. From time to time events will also be broadcast on Sky Sport, Sky Sport Now and Sky’s free-to-air channel Prime.

The codes which have come together under the NZ Sport Collective so far include; Archery, Athletics, Badminton, Baseball, Basketball, Boxing, Canoe Polo, Racing and Slalom, Cheerleading, Climbing, Condor 7s, Crossfit, Cycling, Curling,  Dragon Boating, Diving, Equestrian, Eightball, Secondary Schools Football, Golf, Golf Croquet, Gymnastics, Hockey, inline Hickey, Indoor Bowls, Judo, Karate, Lawn Bowls, Orienteering, Skateboarding,  Snowsports, Softball, Squash, Surfing, Surf Lifesaving, Swimming, Table Tennis, Taekwondo, Tennis, Touch, Triathlon, Ultimate Frisbee, Underwater Hockey, Volleyball, Water Polo, Weightlifting, Wrestling, Waka Ama and Yachting.

The Sky Sport Next YouTube channel means the content is free to air – mums, dads, grandparents, mates can all watch and share the exploits of their home-grown stars for free and then celebrate as their achievements are broadcast even further on Sky Sport. Teixeira says, “Sky has invested heavily over the years in premier mainstream sports – but we’re all about diversity, and you can’t get more diverse than the vast collection of codes on offer in New Zealand through Sky Sport Next.  Switch on, be inspired and get going.”


Sky has a rich history of working alongside our customers, crew and partners to make a positive difference in our local communities. We’re proud of what we’ve achieved through our charitable partnerships in the community.

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Schools and Sports Clubs

Sport has a great part to play in fostering children’s wellbeing, social skills and academic success. As the Home of Sport, we’re committed to improving access to sport for all New Zealanders. In addition to upping the ante on our support of grassroots sports, we donate thousands of sport tickets to schools and junior club rugby and league teams throughout New Zealand.

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The Starship Foundation

The Starship Foundation touches the lives of countless New Zealand children. It is a wonderful organisation, and Sky is honoured to be a longstanding supporter. We have helped fund hospital upgrades and new medical equipment, and we’ve provided extra financial support for the Starship National Air Ambulance and its crew. Our Sky Crew love to support Starship and we’re proud to deliver entertainment to children and their families at Starship to help bring joy, magic, and momentary escape to those who need it most.

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Special Children's Christmas Parties

Sky has been a supporter of Special Children’s Christmas Parties for 13 years, and the naming rights sponsor since 2016. Each year hundreds of our Sky Crew members throw on reindeer ears and Santa hats to help bring some joy to more than 10,000 special Kiwi kids at the six Special Children’s Christmas Parties held across New Zealand. Each party is a day filled with bouncy castles, games and gifts for kiwi kids in need, and we work with our content and sport partners to bring Sky magic, like athletes and characters to the parties too.

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Our $2 million community advertising give back

When Covid-19, struck hundreds of New Zealand charities and community organisations were affected by lockdowns and impacts on their fundraising efforts.  The Sky team stepped in and over the last few months we have donated nearly $2 million worth of advertising airtime to help raise awareness of the work these organisations do in their communities:
White Ribbon; Make-a-Wish; Manaaki.io; Rural Support Trust; Read NZ Te Pou Muramura; MusicHelps; Graeme Dingle Foundation; National Foundation for Deaf & Hard of Hearing; Mentemia; and Leukaemia & Blood Cancer NZ.
Sky has also donated free airtime to support Age Concern, KidsCan, The Student Volunteer Army and Pet Rescue.